MEMBERSHIP CATEGORIZATION ANALYSIS ON COMMUNICATION STUDIES: an essay of applied methodology

被引：0

作者：

Braga, Adriana Andrade ^{[1
]}

Gastaldo, Edison ^{[2
]}

Alves Guimaraes, Juliana Depine ^{[3
]}

机构：

[1] Pontificia Univ Catolica Rio de Janeiro, Dept Commun, Rio De Janeiro, Brazil

[2] Ctr Estudos Pessoal & Forte Duque Caxias, Rio De Janeiro, Brazil

[3] Pontificia Univ Catolica Rio de Janeiro, Commun, Rio De Janeiro, Brazil

来源：

BRAZILIAN JOURNALISM RESEARCH | 2016年 / 12卷 / 02期

关键词：

Membership Categorization Analysis; Research Methodology; Communication Theory;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper presents a naturalistic methodological perspective applied to the studies of media communications called Membership Categorization Analysis (MCA). Originally developed for classifying and ordering categories within the framework of natural conversation using sequential analysis (the analysis of turn-taking), we present MCA as a promising methodological approach for analysing media discourses due to its context sensitivity, empirical foundations and its view of communication as a social practice that integrates production, distribution and reception to produce meaning.

引用

页码：198 / 213

页数：16

共 21 条

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