CONSUMERS PERCEPTION OF MANUFACTURERS SUGGESTED LIST PRICE

被引：8

作者：

AHMED, SA

GULAS, GM

机构：

来源：

关键词：

D O I：

10.2466/pr0.1982.50.2.507

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：507 / 518

页数：12

共 21 条

[1] ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21
[2] CONTEXTUAL INFLUENCES ON CONSUMER PRICE RESPONSES - AN EXPERIMENTAL-ANALYSIS
BERKOWITZ, EN
WALTON, JR
[J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) : 349 - 358
[3] FERGUSON J, 1976, CITIZEN, V126, P29
[4] CONSUMER APPRAISAL OF RETAIL PRICE ADVERTISEMENTS
FRY, JN
MCDOUGALL, GH
[J]. JOURNAL OF MARKETING, 1974, 38 (03) : 64 - 67
[5] GARDNER DM, 1976, J ADVERTISING, V5, P5
[6] GARDNER DM, 1976, J ADVERTISING, V5, P19
[7] Glucksberg Sam, 1975, EXPT PSYCHOLINGUISTI
[8] HARRIS RJ, 1978, J EXP PSYCHOL GEN, V107, P1
[9] HOWARD JA, 1969, THEORY BUYER BEHAVIO
[10] FDA APPROACH TO DEFINING MISLEADING ADVERTISING
JACOBY, J
SMALL, C
[J]. JOURNAL OF MARKETING, 1975, 39 (04) : 65 - 68