Marketing Religion Online: The LDS Church's SEO Efforts

被引：14

作者：

Chen, Chiung Hwang ^{[1
]}

机构：

[1] Brigham Young Univ Hawaii, Dept Int Cultural Studies, 55-220 Kulanui St 1940, Laie, HI 96762 USA

来源：

JOURNAL OF MEDIA AND RELIGION | 2011年 / 10卷 / 04期

关键词：

D O I：

10.1080/15348423.2011.625265

中图分类号：

B9 [宗教];

学科分类号：

010107 ;

摘要：

This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/ aggressive business marketing strategies.

引用

页码：185 / 205

页数：21