Marketing Religion Online: The LDS Church's SEO Efforts

被引：14
作者：
Chen, Chiung Hwang [1 ]
机构：
[1] Brigham Young Univ Hawaii, Dept Int Cultural Studies, 55-220 Kulanui St 1940, Laie, HI 96762 USA
来源：
JOURNAL OF MEDIA AND RELIGION | 2011年 / 10卷 / 04期
关键词：
D O I：
10.1080/15348423.2011.625265
中图分类号：
B9 [宗教];
学科分类号：
010107 ;
摘要：
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/ aggressive business marketing strategies.
引用
收藏
页码：185 / 205
页数：21
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