I Just Say I'm in Advertising: A Public Relations Identity Crisis?

被引:0
作者
Thurlow, Amy [1 ]
机构
[1] Mt St Vincent Univ, Publ Relat, 166 Bedford Highway, Halifax, NS B3M 2J6, Canada
关键词
Public relations; Organization theory; Identity; Sensemaking;
D O I
暂无
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study uses a critical sensemaking approach and draws upon role identity theory to explore individual understandings of the public relations identity. Public relations practitioners are asked to share their own sensemaking about their professional identities within the context of negative societal perceptions of the field.
引用
收藏
页码:245 / 263
页数:19
相关论文
共 29 条