THE ADVERTISING BUDGET - NATIONAL AND LOCAL

被引:0
作者
MILLHOLLAND, AM
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:99 / &
相关论文
共 50 条
  • [21] A Combinational Optimization Approach for Advertising Budget Allocation
    Kong, Deguang
    Fan, Xiannian
    Shmakov, Konstantin
    Yang, Jian
    COMPANION PROCEEDINGS OF THE WORLD WIDE WEB CONFERENCE 2018 (WWW 2018), 2018, : 53 - 54
  • [22] A note on budget allocation for market research and advertising
    Pun, Hubert
    Heese, H. Sebastian
    INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2015, 166 : 85 - 89
  • [23] Allocation model for theme park advertising budget
    Yoau-Chau Jeng
    Fei-Rung Chiu
    Quality & Quantity, 2010, 44 : 333 - 343
  • [24] A quantitative analysis of temporary advertising budget strategies
    Cansier, A
    BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 2003, 55 (04): : 491 - 509
  • [25] Nonparametric advertising budget allocation with inventory constraint
    Yang, Chaolin
    Xiong, Yi
    EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2020, 285 (02) : 631 - 641
  • [26] NATIONAL ADVERTISING IN NEWSPAPERS
    Allen, Charles L.
    JOURNALISM QUARTERLY, 1946, 23 (02): : 228 - 229
  • [27] National advertising campaign
    Howley, T
    JOURNAL OF THE AMERICAN DENTAL ASSOCIATION, 1997, 128 (06) : 688 - &
  • [28] ALLOCATING AN ADVERTISING BUDGET TO INTERNATIONAL TRAVEL MARKETS
    MAZANEC, JA
    ANNALS OF TOURISM RESEARCH, 1986, 13 (04) : 609 - 634
  • [29] AdBudgetKiller: Online Advertising Budget Draining Attack
    Kim, I. Luk
    Wang, Weihang
    Kwon, Yonghwi
    Zheng, Yunhui
    Aafer, Yousra
    Meng, Weijie
    Zhang, Xiangyu
    WEB CONFERENCE 2018: PROCEEDINGS OF THE WORLD WIDE WEB CONFERENCE (WWW2018), 2018, : 297 - 307
  • [30] Allocation model for theme park advertising budget
    Jeng, Yoau-Chau
    Chin, Fei-Rung
    QUALITY & QUANTITY, 2010, 44 (02) : 333 - 343