Considerations on Marketing Ethics

The purpose of this contribution was to review the research trends in relation to so-called "ethical marketing", for which the publications in Scopus were reviewed for the appearance of the terms "marketing" and "ethics" in the title of the documents. According to this review, a total of 821 documents were collected. The analysis of corresponding contents allowed to determine how lines of research in this thematic the following: a) Theoretical models of marketing ethics. b) Relationship between Corporate Social Responsibility and Marketing. c) Ethical Decisions in Marketing. d) Possible business models for marketing in emerging markets. The article highlights the idea that the new international context forces to consider the development of research in relation to the implications of ethical aspects in the training of marketing professionals and the consideration of the characteristics of emerging markets in relation to the marketing of certain products and services, with the political and ethical implications for an unethical marketing of certain food and health products.