RUSSIAN PR-TEXT IN THE MULTICULTURAL MEDIA ENVIRONMENT OF THE NORTHERN CAUCASUS

被引：0

作者：

Magometovna, Kazieva Almira ^{[1
]}

Kazieva, Diana Ahmatovna ^{[1
]}

Burov, Alexander Arkhipovich ^{[1
]}

Zavrumov, Zaur Aslanovich ^{[1
]}

机构：

[1] Pyatigorsk State Univ, Fed State Budget Higher Educ Inst, Pyatigorsk, Russia

来源：

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION | 2016年 / 6卷

关键词：

Russian-language PR-discourse; PR-text; media space; media text; assertive speech act; image;

D O I：

10.7456/1060NVSE/129

中图分类号：

J [艺术];

学科分类号：

13 ; 1301 ;

摘要：

The differential signs of the corporate Russian PR-discourse realized in the multicultural environment of the Northern Caucasus make adjustments in comprehending its typological features. These signs are determined by the existing communicative situation, the pragmatic objectives and linguistic and cultural specificity of the media space, as well as by the characteristics of the Russian-language picture of the world. The paper provides the typology of corporate Russian PR texts considering its plural communicative-pragmatic and linguistic-cultural features. The materials for the study were PR-texts created in Russian in the period from January 2010 to October 2014 (the total number of text fragments is 7453) by the Directorate of Public Relations of the open joint-stock company "Interregional Distributive Grid Company of the Northern Caucasus" (hereinafter: IDGC of the Northern Caucasus).

引用

页码：3107 / 3113

页数：7