WOMEN AND ENTREPRENEURSHIP IN 21st CENTURY: CHALLENGES AND ISSUES

To boost the growth of the economy there is an increasing need for investing in women entrepreneurs. One of the most obvious reasons to invest in women leaders in India is that women control the vast majority of household spending. In today's competitive environment there is a great need for women entrepreneurs. The world needs women entrepreneurs and so does the women entrepreneurs need the help and support of the society. This paper uses secondary data to analyse the several obstacles faced by women entrepreneurs in doing businesses which they have to overcome in order to give tough competition to the male counterparts. Moreover, the paper also highlights some of the important and innovative ventures started by women entrepreneurs. It also throws light on the possible challenges and issues faced by women in starting and managing their entrepreneurial concerns and what initiatives have been taken for women entrepreneurs in India.