Dominant values of family purposefulness depending on some socio-demographic factors

The article presents the data of the empirical study of the dominant values of family purposefulness, depending on several socio-demographic factors (sex, and the presence / absence of his family according to the age). 50 girls and 50 boys of 15-18 age participated in the research; 50 women of 21-44 age and 45 men of 20-42 age, who are married and have children. Computer program Osgood of semantic differential technique modified by I.L. Solomina was applied. According to the purpose of the study there are chosen: 1) category of concepts related to the family life (people and groups, events, activities and ideal representation); 2) the concept of markers defining the basic values, stages of life, people, groups of people and attitude to them, gender concepts, activities, emotional feelings and events. It is brought out the dependence of the dominant values from sex factor. So, the girls have the dominance of the value concept "my future family", the young men - "my future wife". "The birth of a child" is the general dominant value for male and female, who are married and have children.