CHOICE UNDER CONFLICT - THE DYNAMICS OF DEFERRED DECISION

被引:557
作者
TVERSKY, A [1 ]
SHAFIR, E [1 ]
机构
[1] PRINCETON UNIV,PRINCETON,NJ 08544
关键词
D O I
10.1111/j.1467-9280.1992.tb00047.x
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Choice often produces conflict. This notion, however, plays no role in classical decision theory, in which each alternative is assigned a value, and the decision maker selects from every choice set the option with the highest value. We contrast this principle of value maximization with the hypothesis that the option to delay choice or seek new alternatives is more likely to be selected when conflict is high than when it is low. This hypothesis is supported by several studies showing that the tendency to defer decision, search for new alternatives, or choose the default option can be increased when the offered set is enlarged or improved, contrary to the principle of value maximization.
引用
收藏
页码:358 / 361
页数:4
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