IMO and different fit types as key enablers of employee brand-supporting behaviour

被引：16

作者：

Boukis, Achilleas ^{[1
]}

Kostopoulos, Giannis ^{[2
]}

Katsaridou, Iliana ^{[3
]}

机构：

[1] Univ Sussex, Dept Business Management & Econ, Brighton, England

[2] Leeds Metropolitan Univ, Leeds Business Sch, Leeds, England

[3] Univ Strathclyde, Strathclyde Business Sch, Dept Mkt, Glasgow, Scotland

来源：

JOURNAL OF STRATEGIC MARKETING | 2014年 / 22卷 / 02期

关键词：

internal market orientation; employee-organization fit; employee-supervisor fit; employee-job fit; employee-group fit; brand-supporting behaviour;

D O I：

10.1080/0965254X.2013.876066

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

\This study integrates the fit theory, the equity theory and the balance theory in order to investigate the role of internal market orientation (IMO) as a philosophy that can enhance front-line employee brand-supporting behaviour both directly and indirectly through increasing their fit with their different aspects of their environment. Furthermore, it is examined whether IMO adoption facilitates several fit types, namely employee-organization fit, employee-supervisor fit, employee-job fit and employee-group fit as well as assessed the joint impact of these different types of fit on front-line employee brand-supporting behaviour.

引用

页码：117 / 134

页数：18

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