QUALITY PERCEPTIONS AND ASYMMETRIC SWITCHING BETWEEN BRANDS

被引：191

作者：

ALLENBY, GM ^{[1
]}

ROSSI, PE ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

关键词：

QUALITY; ASYMMETRIC SWITCHING; NONHOMOTHETIC UTILITY; LOGIT MODELS;

D O I：

10.1287/mksc.10.3.185

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：185 / 204

页数：20

共 23 条

ALLENBY, GM .

[2]

[Anonymous], 1983, MARKET SCI

[3]

BERNDT EK, 1974, ANN ECON SOC MEAS, V3, P653

[4] PRICE-INDUCED PATTERNS OF COMPETITION [J].

BLATTBERG, RC ;

WISNIEWSKI, KJ .

[5] ANALYSIS OF COVARIANCE WITH QUALITATIVE DATA [J].

CHAMBERLAIN, G .

CURRIM, IS .

[7]

DEATON A, 1980, EC CONSUMER BEHAVIOR

[8]

Dubin JA, 1986, MARKETING SCI, V5, P112

[9]

GILL PE, 1986, 862 STANF U DEP OP R

[10]

Guadagni PM, 1983, MARKETING SCI, V27, P29, DOI DOI 10.1287/MKSC.2.3.203