PERCEIVED RISK IN MAIL-ORDER AND RETAIL STORE BUYING

被引：106
作者：
SPENCE, HE
ENGEL, JF
BLACKWELL, RD
机构：
[1] UNIV WASHINGTON,GRAD SCH BUSINESS ADM,SEATTLE,WA
[2] OHIO STATE UNIV,COLUMBUS,OH
来源：
JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 03期
关键词：
D O I：
10.2307/3150296
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：364 / 369
页数：6
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BRIM, OG ;
HOFF, DB .
JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (02) :225-229
[3]  
Campbell DT, 1963, EXPT QUASI EXPT DESI, P34
[4]   PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING [J].
COX, DF ;
RICH, SU .
JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) :32-39
[5]  
COX DF, 1967, RISK TAKING INFORMAT
[6]  
FERGUSON GA, 1959, STATISTICAL ANALYSIS
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