Pharma advertising- Is it deceptive?

被引:0
作者
Amudha, R. [1 ]
Alamelu, R. [1 ]
Motha, Cresenta Shakila L. [2 ]
Badrinath, V [1 ,2 ]
机构
[1] SASTRA Univ, Sch Management, Thanjavur 613401, Tamil Nadu, India
[2] SASTRA Univ, Dept Training & Placement, Thanjavur 613401, Tamil Nadu, India
来源
RESEARCH JOURNAL OF PHARMACEUTICAL BIOLOGICAL AND CHEMICAL SCIENCES | 2015年 / 6卷 / 05期
关键词
Pharmaceutical advertising; ethics; legislations; deceptive advertising and health care professionals;
D O I
暂无
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
Ethics is considered to be extremely important in advertising as to the reputations, credibility and success of the company depends upon the same. The advertising in pharmaceutical industry takes the form of direct-to-consumer advertising, sales promotion to physicians, pharmacists and other health care professionals. Promotional activities are performed by sales personnel of pharmaceuticals manufacturer and advertisement of the product is initiated through electronic or print media. All promotional claims should be current, accurate, balanced and not misleading either directly by implication or omission. In the pharmaceutical sector, bribery and corruption has emerged as one of the key compliance risks to pharma companies. Developing markets are becoming more exposed to the three problems of corporate governance-fakes, fraud and forgery. A preventive-check method to make an anti-fraud situation and proactively facing the risks is the necessity of the present world, while there are ever-increasing set of laws for global pharmaceutical companies in the developed markets.
引用
收藏
页码:1158 / 1167
页数:10
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