THE INFLUENCE OF PERSUASIVE MESSAGES ON PROPENSITY TO PURCHASE SELECTED RECREATIONAL SERVICES FROM PUBLIC OR FROM COMMERCIAL SUPPLIERS

被引:12
|
作者
HAVITZ, ME [1 ]
CROMPTON, JL [1 ]
机构
[1] TEXAS A&M UNIV SYST,DEPT RECREAT & PARKS,COLLEGE STN,TX 77843
关键词
D O I
10.1080/00222216.1990.11969815
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:71 / 88
页数:18
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