Pricing strategies and pricing capabilities

被引：0
|
作者：
Johansson, Magnus [1 ]
Hallberg, Niklas [1 ]
Hinterhuber, Andreas [2 ,3 ]
Zbaracki, Mark [4 ]
Liozu, Stephan [5 ,6 ]
机构：
[1] Lund Univ, Sch Econ & Management, Inst Econ Res, POB 7080, S-22007 Lund, Sweden
[2] Hinterhuber & Partners, Innsbruck, Austria
[3] Bocconi Univ, Milan, Italy
[4] Richard Ivey Sch Business, Gen Management, London, ON, Canada
[5] Ardex Amer Inc, Aliquippa, PA USA
[6] Case Western Reserve Univ, Weatherhead Sch Management, Cleveland, OH 44106 USA
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2012年 / 11卷 / 01期
关键词：
pricing strategies; pricing capabilities; value-based pricing; capabilities; resources;
D O I：
10.1057/rpm.2011.42
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.
引用
收藏
页码：4 / 11
页数：8
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