Pricing strategies and pricing capabilities

被引：0

作者：

Johansson, Magnus ^{[1
]}

Hallberg, Niklas ^{[1
]}

Hinterhuber, Andreas ^{[2
,3
]}

Zbaracki, Mark ^{[4
]}

Liozu, Stephan ^{[5
,6
]}

机构：

[1] Lund Univ, Sch Econ & Management, Inst Econ Res, POB 7080, S-22007 Lund, Sweden

[2] Hinterhuber & Partners, Innsbruck, Austria

[3] Bocconi Univ, Milan, Italy

[4] Richard Ivey Sch Business, Gen Management, London, ON, Canada

[5] Ardex Amer Inc, Aliquippa, PA USA

[6] Case Western Reserve Univ, Weatherhead Sch Management, Cleveland, OH 44106 USA

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2012年 / 11卷 / 01期

关键词：

pricing strategies; pricing capabilities; value-based pricing; capabilities; resources;

D O I：

10.1057/rpm.2011.42

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.

引用

页码：4 / 11

页数：8

共 50 条

[31] An Empirical Analysis of Virtual Goods Permission Rights and Pricing Strategies
Ke, Dan
Ba, Sulin
Stallaert, Jan
Zhang, Zhongju
DECISION SCIENCES, 2012, 43 (06) : 1039 - 1061
[32] Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning
Sainam, Preethika
Bahadir, S. Cem
JOURNAL OF INTERNATIONAL MARKETING, 2024, 32 (03) : 5 - 22
[33] Pricing and Investment Strategies for Electric Vehicle Battery Charging and Swapping
Xu S.-X.
Xie B.
Qin W.
Cheng H.-B.
Jiaotong Yunshu Xitong Gongcheng Yu Xinxi/Journal of Transportation Systems Engineering and Information Technology, 2021, 21 (05): : 183 - 189
[34] Internal pricing strategies design and simulation in virtual enterprise formation
Chen, Yalin
Chin, Kwai-Sang
Wang, X. J.
EXPERT SYSTEMS WITH APPLICATIONS, 2011, 38 (11) : 13580 - 13587
[35] Factors influencing tender pricing strategies of construction SMEs in Ghana
Kissi, Ernest
Agyekum, Kofi
Baiden, Benard K.
Agyei, Tannor Reuben
Eshun, Bridget Tawiah Badu
Badu, Edward
INTERNATIONAL JOURNAL OF CONSTRUCTION MANAGEMENT, 2022, 22 (03) : 387 - 399
[36] Pricing strategies for leasing non-public-use land
Hsieh, Jing-Chzi
Lin, Sheng-Hau
HABITAT INTERNATIONAL, 2016, 53 : 18 - 29
[37] Fast Food Restaurant Pricing Strategies in Michigan Food Deserts
Leschewski, Andrea Marie
Weatherspoon, Dave D.
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW, 2014, 17 (0A): : 147 - 170
[38] The pricing strategies and simulation for agent in real e-commerce
Yalin Chen
Xianjia Wang
Wenqi Zhu
SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD, 2007, : 93 - 98
[39] A TAXONOMY OF EXPORT-PRICING STRATEGIES AND THEIR PERFORMANCE IN INTERNATIONAL MARKETS
Hofer, Katharina Maria
Niehoff, Lisa Maria
Wuehrer, Gerhard A.
INTERNATIONAL MARKETING IN THE FAST CHANGING WORLD, 2015, 26 : 85 - 107
[40] FIRM PRICING ORIENTATION AND PRICING DECISIONS IN INDUSTRIAL MARKETS
Liozu, Stephan
Boland, Dick
Hinterbuber, Andreas
Perelli, Sheri
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same..., 2015, : 402 - 411

← 1 2 3 4 5 →