The nominal operating cell temperature (NOCT), an effective way to characterize the thermal performance of a photovoltaic module in natural sunlight, is developed. NOCT measurements for more than twenty different modules are presented. Changes in NOCT reflect changes in module design, residential roof mounting, and dirt accumulation. Other test results show that electrical performance is improved by cooling modules with water and by the use of a phase change wax. Electrical degradation resulting from the marriage of photovoltaic and solar water heating modules is demonstrated. The cost-effectiveness of each of these techniques is evaluated.