CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES

被引：38

作者：

FRANK, RE

MASSY, WF

BOYD, HW

机构：

[1] UNIV PENN,PHILADELPHIA,PA

[2] STANFORD UNIV,STANFORD,CA

来源：

关键词：

D O I：

10.2307/3149364

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 190

页数：7

共 15 条

[1]

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[2]

*BRAND RAT IND, 1965, REP MARK VAL MED AUD

[3]

CROCKETT J, 1960, CONSUMPTION SAVING, V1, P1

[4] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J].

FARLEY, JU .

[5]

FERBER R, 1962, AM ECON REV, V52, P19

[6]

FRANK RE, 1964, DEC P AM MARK ASS

[7]

FRANK RE, 1963, DEC P AM MARK ASS

[8]

GARFINKLE N, 1963, J ADVERTISING RES, V3, P7

[9]

HARMAN HH, 1960, MODERN FACTOR ANALYS

[10]

MASSY WF, 1966, BUYING BEHAVIOR PERS