MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES

被引：60

作者：

MCCANN, JM ^{[1
]}

机构：

[1] CORNELL UNIV,ITHACA,NY 14850

来源：

关键词：

D O I：

10.2307/3151286

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：399 / 412

页数：14

共 19 条

[1]

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[2]

FRANK RE, 1965, COMPUTER PROGRAMS AN

[3]

FRANK RE, 1968, APPLICATIONS SCIENCE, P39

[4]

FRANK RF, 1967, PROMOTIONAL DECISION, P149

[5] PATTERNS OF USE OF CONSUMER PURCHASE PANELS [J].

HARDIN, DK ;

JOHNSON, RM .

[6]

Howard J. A., 1973, MARKETING MANAGEMENT

[7]

Johnston J., 1972, ECONOMETRIC METHODS, V2nd edn

[8]

Kotler P., 1967, MARKETING MANAGEMENT

[9]

LESSIG V, 1970, FAL P C AM MARK ASS, P104

MADDALA, GS .