COINTEGRATION ANALYSIS OF THE ADVERTISING-SALES RELATIONSHIP

被引：45

作者：

BAGHESTANI, H ^{[1
]}

机构：

[1] UNIV COLORADO,BOULDER,CO 80302

来源：

JOURNAL OF INDUSTRIAL ECONOMICS | 1991年 / 39卷 / 06期

关键词：

D O I：

10.2307/2098669

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：671 / 681

页数：11

共 30 条

[1] MODELING ADVERTISING-SALES RELATIONSHIPS INVOLVING FEEDBACK - A TIME-SERIES ANALYSIS OF 6 CEREAL BRANDS [J].

AAKER, DA ;

CARMAN, JM ;

JACOBSON, R .

JOURNAL OF MARKETING RESEARCH, 1982, 19 (01) :116-125

[2] ADVERTISING AND AGGREGATE CONSUMPTION - AN ANALYSIS OF CAUSALITY [J].

ASHLEY, R ;

GRANGER, CWJ ;

SCHMALENSEE, R .

ECONOMETRICA, 1980, 48 (05) :1149-1167

[3]

BAGHESTANI H, 1991, IN PRESS J FORECASTI, V10

[4] SIMULTANEOUS EQUATION REGRESSION STUDY OF ADVERTISING AND SALES OF CIGARETTES [J].

BASS, FM .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :291-300

[5]

Box G.E.P., 1976, TIME SERIES ANAL

[6]

CAINES PE, 1977, ANN ECON SOC MEAS, V6, P147

[7]

CLARKE DG, 1973, 1793 COMB P AM MARK, P135

[8] ECONOMETRIC MODELING OF THE AGGREGATE TIME-SERIES RELATIONSHIP BETWEEN CONSUMERS EXPENDITURE AND INCOME IN THE UNITED-KINGDOM [J].

DAVIDSON, JEH ;

HENDRY, DF ;

SRBA, F ;

YEO, S .

ECONOMIC JOURNAL, 1978, 88 (352) :661-692

[9] LIKELIHOOD RATIO STATISTICS FOR AUTOREGRESSIVE TIME-SERIES WITH A UNIT-ROOT [J].

DICKEY, DA ;

FULLER, WA .

ECONOMETRICA, 1981, 49 (04) :1057-1072

[10]

Durbin J., 1954, REV INST INT STAT, V22, P23, DOI [10.2307/1401917, DOI 10.2307/1401917]

← 1 2 3 →