THE FINANCIAL-ECONOMIC SAFETY TOOLS OF TOURISM INDUSTRY ENTERPRISES

The tools of the financial and economic security formation of tourist industry enterprises are scientifically substantiated in the article. The theoretical basis is generalized by the authors for definition of the concept essence of "financial and economic security of tourism industry enterprises" and formulated the own statement of this concept. The factors that are influencing on the formation of tourism enterprises sphere's financial and economic security are outlined in the article. The main economic activity's results of the enterprises of the Ukraine's tourist industry are outlined in the article. The main negative aspects of their functioning are systematized and the key directions of the necessary changes are argued. It is argued by the authors that the important tool for the establishment of financial and economic security of tourism industry's enterprises is the information provision, which acts as the incentive system for acquiring, analyzing, evaluating, storing and processing data for the production of managerial decisions. The importance of the development of the tourism industry for the national economy is emphasized through the prism of social orientation and the formation of added value and revenue, both to the state and local budgets. The role of social and media marketing as a information provision component in the process of financial and economic security formation of tourism industry enterprises is determined. It is noted that the trends of social media marketing help to reduce the level of marketing costs for tourist enterprises, as it is one of the least costly ways to promote their services in the regional and international markets. The conclusions are made for the regarding of tools effectiveness for establishing the financial and economic enterprises security of the tourism industry and the proposals have been worked out to increase its level.