This article attempts, firstly, to present a comprehensive look at the great changes driven by communication in the framework of an increasingly global society. What kind of society do we find ourselves in? What does it mean to say that today we live in a global, multipolar society dominated by electronic networks and technological and scientific changes? Why is the role of communication so important and, most particularly, the role of mass self-communication? Can we talk about the existence of a new communication paradigm? Secondly, the article gives a brief presentation on the implications of these profound changes in our lives: in our conception of space, time, identity and relationships, our ideas, values and religions, as well as power. It also presents a summary of the major impacts of this new communication paradigm. Thirdly, a proposal is presented on how "cross-cultural communication", "public diplomacy" and "soft regulation" may favor the new communication paradigm of "global communication". Cross-cultural communication cannot occur without a real inter-cultural experience to help bring us closer to the different and fascinating cultures that now make up this global world in which we live. Cross-cultural communication can be an instrument of peace, cooperation and collaboration that empowers citizens, enhancing transparency and accountability. In short, communication as a public and moral good helps to strengthen a society that is more fair, diverse, pluralistic, and free.
