Construction of prediction model for consumption of green information technology

The objective of this article is to verify the influence of attitudes, sustainable consumption, anchoring and the variation of the research environment in the consumer buying intention of information technology. A quasi-experimental study related to the consumption of Green Information Technology was carried out, covering Sustainability, Information Technology (IT), Green Marketing and Decisional Process. The object used in the experiment was a notebook, and two types of ads were constructed (A - with ecological argument and B - without ecological argument). The research was applied in two types of environment, having as subjects clients of an IT commercialization store and undergraduate students of Sanitary and Environmental Engineering, Administration and Information Systems of the Federal University of Santa Maria. In some experimental groups a video on electronic waste was displayed in order to verify the influence of the anchor in the purchase intention. The regression analysis showed that the variable of the sustainable consumption construct that affected the intention to buy in relation to the EA advertisement "to look for ways to reuse the objects". The video, as an isolated variable, did not influence the advertisement equation A, acting positively along with the Administration course.