MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS - REPLY

被引：2

作者：

LILIEN, GL

机构：

来源：

MANAGEMENT SCIENCE | 1980年 / 26卷 / 01期

关键词：

D O I：

10.1287/mnsc.26.1.101

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

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页码：101 / 105

页数：5

相关论文

共 8 条

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LILIEN, GL
[J]. MANAGEMENT SCIENCE, 1979, 25 (02) : 191 - 204
[7] ORNSTEIN SI, 1976, IND CONCENTRATION AD
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