Mobile Commerce Competitive Advantage: A Quantitative Study of Variables that Predict M-Commerce Purchase Intentions

Seeking to fill a gap in current research on the conditions that would facilitate user acceptance of m-commerce, the present study investigated m-commerce users' perceptions of performance and effort expectancies, social influence, and facilitating conditions of m-commerce trust and perceived risk. We also analyzed how these aspects affect m-commerce purchase intentions. To this end, a total of 165 adult American users of m-commerce were surveyed and their perceptions of performance and effort expectancies, social influence, facilitating conditions of m-commerce trust and perceived risk, as well as their m-commerce purchase intentions, were measured. Performance and effort expectancies, social influence, as well as the facilitating conditions of trust in the use of m-commerce, were found to significantly predict m-commerce purchase intentions. The findings also provided further clarification of the facilitating conditions of m-commerce purchases suggesting that implicit motivations and approach oriented goals might be significantly associated with m-commerce purchase intentions.