DO ADVERTISING-PROFITABILITY STUDIES REALLY SHOW THAT ADVERTISING CREATES A BARRIER TO ENTRY

被引：18

作者：

NAGLE, TT

机构：

来源：

关键词：

D O I：

10.1086/466987

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 349

页数：17

共 39 条

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[2]

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[3]

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[4]

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BASS, FM ;

CATTIN, P ;

WITTINK, DR .

[6] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J].

BENHAM, L .

[7] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .

[8]

Bond R. S., 1977, SALES PROMOTION PROD

[9]

BROZEN Y, 1974, ADVEERTISING SOC, V34, P79

[10]

BROZEN Y, 1973, ADVERTISING Q, V34, P14