International market entry decisions: the role of local market factors

被引：6

作者：

Couturier, Jerome ^{[1
]}

Sola, Davide ^{[2
]}

机构：

[1] ESCP Europe, Int Management & Business Strategy, London, England

[2] ESCP Europe, Business Strategy, London, England

来源：

JOURNAL OF GENERAL MANAGEMENT | 2010年 / 35卷 / 04期

关键词：

D O I：

10.1177/030630701003500403

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper examines how external market factors influence the choice of international market entry (direct investment, partnership or acquisition). It is based upon interviews in four industries and upon a longitudinal two-year case study working with a major German Food company entering the British, Italian and Polish markets. The research confirms the importance of external market factors such as market growth, market consolidation and value chain fragmentation. It proposes a practical framework to guide the company's entry strategy.

引用

页码：45 / 63

页数：19

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