QUALITATIVE MARKET-RESEARCH - A CONCEPTUAL ANALYSIS AND REVIEW OF PRACTITIONER CRITERIA

被引：0
作者：
COLWELL, J
机构：
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1990年 / 32卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：13 / 36
页数：24
相关论文
共 38 条
[1]  
Axelrod M. D., 1976, ADV CONSUM RES, V3, P437
[2]  
BERENT PH, 1966, J ADVERTISING RES, V6, P32
[3]   WHAT CONSUMER RESEARCH IS . . . [J].
CALDER, BJ ;
TYBOUT, AM .
JOURNAL OF CONSUMER RESEARCH, 1987, 14 (01) :136-140
[4]   FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH [J].
CALDER, BJ .
JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :353-364
[5]  
COLLINS L, 1970, J MARKET RES SOC, V12, P1
[6]  
COOPER P, 1977, MARKET RES SOC C BRI
[7]  
DESOUZA M, 1984, EMAC ESOMAR S METHOD
[8]  
DICHTER E, 1979, GETTING MOTIVATED
[9]  
Dichter E., 1964, HDB CONSUMER MOTIVAT
[10]  
FLEURY P, 1984, ESOMAR C ROME
1234