SELF-MONITORING AS A MODERATING VARIABLE IN CONSUMER-BEHAVIOR

被引：55

作者：

BECHERER, RC

RICHARD, LM

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 5卷 / 03期

关键词：

D O I：

10.1086/208726

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：159 / 162

页数：4

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