SUCCESSFUL RADIO AND TELEVISION ADVERTISING

被引：0
|
作者：
Gross, Milton E.
机构：
来源：
JOURNALISM QUARTERLY | 1951年 / 28卷 / 03期
关键词：
D O I：
10.1177/107769905102800320
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：395 / 397
页数：3
相关论文
共 50 条
  • [41] OBRIEN,GLENN ON ADVERTISING + TELEVISION
    OBRIEN, G
    ARTFORUM, 1986, 25 (03): : 6 - 7
  • [42] Television Advertising and Production Handbook
    不详
    JOURNAL OF THE SOCIETY OF MOTION PICTURE & TELEVISION ENGINEERS, 1953, 61 (06): : 562 - 562
  • [43] TELEVISION ADVERTISING AND THE INDIAN POOR
    VILANILAM, J
    MEDIA CULTURE & SOCIETY, 1989, 11 (04) : 485 - 497
  • [44] TELEVISION ADVERTISING AND THE LANGUAGE OF MYTH
    ZIEGLER, RE
    VERBATIM, 1983, 10 (01): : 13 - 15
  • [45] Targeted advertising strategies on television
    Gal-Or, Esther
    Gal-Or, Mordechai
    May, Jerrold H.
    Spangler, William E.
    MANAGEMENT SCIENCE, 2006, 52 (05) : 713 - 725
  • [46] A pragmatics theory on television advertising
    Martinez-Camino, Gonzalo
    Perez-Saiz, Manuel
    JOURNAL OF PRAGMATICS, 2012, 44 (04) : 453 - 473
  • [47] Scheduling Advertising on Cable Television
    Souyris, Sebastian
    Seshadri, Sridhar
    Subramanian, Sriram
    OPERATIONS RESEARCH, 2023, 71 (06) : 2217 - 2231
  • [48] Television Advertising in the 2022 Midterms
    Franz, Michael M.
    Ridout, Travis N.
    Fowler, Erika Franklin
    FORUM-A JOURNAL OF APPLIED RESEARCH IN CONTEMPORARY POLITICS, 2023, 21 (01): : 27 - 51
  • [49] TELEVISION ADVERTISING AS VIEWED BY RETAILERS
    LANDIS, JB
    COFFIN, TE
    JOURNAL OF RETAILING, 1956, 32 (01) : 17 - &
  • [50] Advertising and bidding for television rights
    Pepall, LM
    Richards, DJ
    ECONOMICS LETTERS, 2006, 90 (02) : 237 - 241
12345