NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS

[1] Booz A.H, 1968, MANAGEMENT NEW PRODU

[2] BURKE M, 1979, 1979 ED C P, P468

[3] CALANTONE RJ, 1979, J ACAD MARKET SCI, V7, P163, DOI DOI 10.1007/BF02721873

[4] Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[5] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[7] DAVIDSON JH, 1976, HARVARD BUSINESS MAR, P117

[8] ETZIONI A, 1961, COMP ANAL COMPLEX OR

[9] HOPKINS DS, 1971, C BOARD RECORD JUN, P16

[10] KULVIK H, 1977, 29 U TECHN REP

[1] Booz A.H, 1968, MANAGEMENT NEW PRODU

[2] BURKE M, 1979, 1979 ED C P, P468

[3] CALANTONE RJ, 1979, J ACAD MARKET SCI, V7, P163, DOI DOI 10.1007/BF02721873

[4] Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[5] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[6] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[7] DAVIDSON JH, 1976, HARVARD BUSINESS MAR, P117

[8] ETZIONI A, 1961, COMP ANAL COMPLEX OR

[9] HOPKINS DS, 1971, C BOARD RECORD JUN, P16

[10] KULVIK H, 1977, 29 U TECHN REP