ADVERTISING EXPENDITURES: A SUGGESTED TREATMENT

被引：9

作者：

Buchanan, Norman S.

机构：

来源：

关键词：

D O I：

10.1086/255905

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：537 / 557

页数：21

共 11 条

[1]

CHAMBERLIN EH, 1936, THEORY MONOPOLISTIC, P217

[2]

SHONE RM, 1933, REV ECON STUD, V2, P225

[3]

SMITH, 1935, Q J ECON, V49, P542

[4]

SMITH, ADVERTISING COSTS EQ, P62

[5]

SMITH H, 1933, REV ECON STUD, V2, P62

[6] THE IMPUTATION OF ADVERTISING COSTS [J].

Smith, Henry .

[7]

SOUCEY RD, 1939, REV ECON STUD, V6, P222

[8]

STIGLER GJ, 1940, J POLITICAL EC, V48, P537

[9]

YNTEMA TO, 1934, AM EC REV S, V24, P21

[10] Advertising and the Maximisation of Profit [J].

Zingler, E. K. .

ECONOMICA-NEW SERIES, 1940, 7 (27) :318-321