THE CHALLENGE OF INFERENCE IN INTERINSTITUTIONAL RESEARCH ON MASS-COMMUNICATION

被引:6
作者
TUROW, J
机构
关键词
D O I
10.1177/009365091018002005
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Interinstitutional research in mass communication carries with it a chain of complex, interrelated problems regarding tactics, sampling, data reliability, and notions of causality. This article confronts a number of these difficulties and suggests ways to deal with them. In addition, it draws on notions of storytelling and cognitive aesthetics to broaden the criteria for judging research. The aim is to encourage scholarship that is ambitious in thought and act and at the same time self-reflective and open about the most daunting dilemmas that confront researchers in this important research area. © 1991, Sage. All rights reserved.
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页码:222 / 239
页数:18
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