THE USE OF PUBLIC-RELATIONS RESEARCH BY LARGE CORPORATIONS

被引：2

作者：

CARLSON, RO

机构：

来源：

关键词：

D O I：

10.1086/266726

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：341 / 349

页数：9

共 50 条

[31] PUBLIC-RELATIONS GOES PUBLIC
HERSHMAN, A
DUNS REVIEW, 1977, 110 (03): : 62 - 66
[32] PUBLIC-RELATIONS AS PUBLIC INFORMATION
CONINX, C
ATOMWIRTSCHAFT-ATOMTECHNIK, 1983, 28 (01): : 50 - 51
[33] PUBLIC AWARENESS, NOT PUBLIC-RELATIONS
DIXON, B
BIO-TECHNOLOGY, 1993, 11 (11): : 1208 - 1208
[34] PUBLIC-RELATIONS RESEARCH - BRODY,EW, STONE,GC
FAITH, WR
PUBLIC RELATIONS REVIEW, 1989, 15 (04) : 51 - 52
[35] APPLICATION OF A GENERALIZED PERSUASION MODEL TO PUBLIC-RELATIONS RESEARCH
HAMILTON, PK
PUBLIC RELATIONS THEORY, 1989, : 323 - 334
[36] THE FUNCTION OF THE DEPARTMENT OF STATISTICS AND RESEARCH IN THE PUBLIC-RELATIONS PROGRAM
Bain, L. C.
EDUCATIONAL RESEARCH BULLETIN, 1928, 7 (16): : 350 - 355
[37] POLITICS AND PUBLIC-RELATIONS
CRAWFORD, GL
ITE JOURNAL-INSTITUTE OF TRANSPORTATION ENGINEERS, 1990, 60 (01): : 25 - 28
[38] THE PUBLIC-RELATIONS OF INTERVIEWING
SCHWARTZ, A
JOURNAL OF MARKETING, 1963, 27 (03) : 34 - 37
[39] PUBLIC-RELATIONS WORKSHOP
ZIEMER, G
NEW OUTLOOK FOR THE BLIND, 1958, 52 (04): : 143 - 146
[40] BUILDING PUBLIC-RELATIONS
MORRIS, HB
JOURNAL OF ACCOUNTANCY, 1981, 152 (05): : 124 - 126