THE EFFECTS OF COMPARATIVE ADVERTISING ON ATTENTION, MEMORY, AND PURCHASE INTENTIONS

被引：141

作者：

PECHMANN, C ^{[1
]}

STEWART, DW ^{[1
]}

机构：

[1] UNIV SO CALIF, GRAD SCH MANAGEMENT, LOS ANGELES, CA 90089 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 02期

关键词：

D O I：

10.1086/208548

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：180 / 191

页数：12

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