THE MARKETING CHALLENGE - TOWARDS BEING PROFITABLE AND SOCIALLY RESPONSIBLE

被引：56

作者：

ABRATT, R ^{[1
]}

SACKS, D ^{[1
]}

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

来源：

关键词：

D O I：

10.1007/BF00382596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：497 / 507

页数：11

共 41 条

[11]

Donaldson T., 1983, ETHICAL ISSUES BUSIN

[12]

DRUCKER P. F., 1982, CHANGING WORLD EXECU

[13]

DRUCKER PF, 1969, MARKETING COMMUNICAT, P60

[14]

El- Ansary A. I., 1974, J ACAD MARKET SCI, V2, P553, DOI [10.1007/BF02729449, DOI 10.1007/BF02729449]

[15]

ENIS BM, 1981, MARKETING CLASSICS

[16]

EVANS J, 1985, MARKETING

[17] SOCIETAL ADAPTATION - NEW CHALLENGE FOR MARKETING [J].

FELDMAN, LP .

[18]

Fine S.H., 1981, MARKETING NEWS, V15, P1

[19]

FLAX S, 1983, FORTUNE 0207, P68

[20]

Friedman M., 2002, CAPITALISM FREEDOM