AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING

被引：362
作者：
VIDALE, ML
WOLFE, HB
机构：
来源：
OPERATIONS RESEARCH | 1957年 / 5卷 / 03期
关键词：
D O I：
10.1287/opre.5.3.370
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：370 / 381
页数：12
相关论文
共 6 条
[1]   A STUDY OF SALES OPERATIONS [J].
BROWN, AA ;
HULSWIT, FT ;
KETTELLE, JD .
OPERATIONS RESEARCH, 1956, 4 (03) :296-308
[2]  
DORFMAN R, 1954, AM ECON REV, V44, P5
[3]  
KOOPMAN BO, 1953, OPER RES, V1, P52
[4]  
LEVINSON HC, 1953, OPER RES, V1, P220
[5]  
MAGEE J, 1953, OPER RES, V1, P64
[6]   MULTIPLE FACTOR BREAK-EVEN ANALYSIS - THE APPLICATION OF OPERATIONS-RESEARCH TECHNIQUES TO A BASIC PROBLEM OF MANAGEMENT PLANNING AND CONTROL [J].
WEINBERG, RS .
OPERATIONS RESEARCH, 1956, 4 (02) :152-186
1