CUSTOMER EMOTION CAPTURING DURING EXPERIENCING OF VIRTUAL ENGINEERING PRODUCTS IN VIRTUAL REALITY

被引：0

作者：

Katicic, Jurica ^{[1
]}

Ovtcharova, Jivka ^{[1
]}

Bachvarov, Angel ^{[2
]}

Maleshkov, Stoyan ^{[2
]}

Walter, Steffen ^{[3
]}

Hrabal, David ^{[3
]}

Scheck, Andreas ^{[3
]}

Traue, Harald ^{[3
]}

机构：

[1] Karlsruhe Inst Technol, Karlsruhe, Germany

[2] Tech Univ Sofia, FDIBA, Sofia, Bulgaria

[3] Univ Ulm, Dept Psychosomat Med & Psychotherapy, Sect Med Psychol, Ulm, Germany

来源：

INTERNATIONAL JOURNAL ON INFORMATION TECHNOLOGIES AND SECURITY | 2012年 / 4卷 / 04期

关键词：

Customer feedback; Product development; Virtual Reality; Kansei Engineering; PAD emotional model;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment: closed questions, open questions and peripheral physiological measurements. We show that closed questions are too restricting and customers often give unrepeatable and arbitrary answers to them. Open questions give reliable feedback on the overall desired emotional effect of the product on customers in spite of the unlimited freedom of expression and difficult statistical interpretability, whereas peripheral physiological measurements enable reliable emotion capturing, provided that reliable emotional calibration has been performed.

引用

页码：63 / 76

页数：14

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