EVALUATION OF PROCESS-BASED MANAGEMENT FOR SPORTS BUSINESSES

An increasingly competitive environment is formed in the world market because of many reasons, such as globalization, rapid developments in information technologies and economic changes. These developments also affect customer needs and expectations. Companies need to manage these changes and developments well to survive in this environment. It is impossible for sports sector not to be affected by these developments. When these institutions and organizations adopt quality and customer-oriented management approach in sports sector, this will ensure their success against their competitors, and also increase their market shares. In the present study, the feasibility and benefits of process management in sports businesses, which constitute the basis of Total Quality Management and Quality Management System studies, are summarized.