SALIENCE EFFECTS IN BRAND RECALL

被引：138

作者：

ALBA, JW ^{[1
]}

CHATTOPADHYAY, A ^{[1
]}

机构：

[1] MCGILL UNIV,FAC MANAGEMENT,MONTREAL H3A 2T5,QUEBEC,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 04期

关键词：

D O I：

10.2307/3151812

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：363 / 369

页数：7

共 18 条

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[2]

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[3]

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[6] AN EXAMINATION OF CONSUMER DECISION-MAKING FOR A COMMON REPEAT PURCHASE PRODUCT [J].

HOYER, WD .

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[7]

HUTCHINSON JW, 1983, ADV CONSUM RES, V10, P585

[8]

Jacoby J., 1978, BRAND LOYALTY MEASUR

[9]

KARCHMER MA, 1971, PSYCHON SCI, V25, P224

[10] JUDGED FREQUENCY OF LETHAL EVENTS [J].

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COMBS, B .

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