Bandit cellphones: A blue ocean strategy

被引：15

作者：

Chang, Shih-Chi ^{[1
]}

机构：

[1] Natl Changhua Univ Educ, Dept Business Adm, Changhua, Taiwan

来源：

TECHNOLOGY IN SOCIETY | 2010年 / 32卷 / 03期

关键词：

Bandit cellphones; Blue ocean strategy; Business model; Cellphone; MediaTek; Value innovation;

D O I：

10.1016/j.techsoc.2010.07.005

中图分类号：

D58 [社会生活与社会问题]; C913 [社会生活与社会问题];

学科分类号：

摘要：

The cellphone market has been dominated by global brand companies for years. However, "bandit" cellphones (i.e., unbranded or unknown-brand "white box" cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellphone sales. MediaTek (the biggest supplier of chips for bandit cellphones in China) and many small and medium-size Chinese companies have created new businesses in the manufacture and sales of these cellphones. This paper uses the blue ocean strategy, proposed by Kim and Mauborgne, to analyze the bandit cellphone strategy. This analysis provides a good example in the field of strategy and innovation management. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：219 / 223

页数：5

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