ETHICAL PROBLEMS OF ADVERTISING AGENCY EXECUTIVES

被引：55

作者：

HUNT, SD ^{[1
]}

CHONKO, LB ^{[1
]}

机构：

[1] BAYLOR UNIV,CTR PROFESS SELLING & SALES MANAGEMENT,WACO,TX 76798

来源：

关键词：

D O I：

10.1080/00913367.1987.10673091

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 24

页数：9

共 20 条

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HUNT, SD
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[3] COE TL, 1976, MARKETING 1776 1976, P257
[4] Frazer CharlesF., 1979, J ADVERTISING, V8, P43, DOI 10.1080/00913367.1979.10673271
[5] GREYSER SA, 1971, HARVARD BUS REV, V49, P18
[6] GREYSER SA, 1971, HARVARD BUS REV, V49, P157
[7] ETHICAL PROBLEMS OF MARKETING RESEARCHERS
HUNT, SD
CHONKO, LB
WILCOX, JB
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (03) : 309 - 324
[8] Kelly J.Steven., 1979, J ADVERTISING, V8, P20, DOI [10.1080/00913367.1979.10673284, DOI 10.1080/00913367.1979.10673284]
[9] KRUGMAN DM, 1981, J ADVERTISING, V10, P21, DOI DOI 10.1080/00913367.1981.10672752
[10] LaBarbera P. A., 1980, J ADVERTISING, V9, P27