SALES EFFECTIVENESS OF COMPARATIVE ADVERTISING - AN EXPERIMENTAL FIELD INVESTIGATION

被引：21
作者：
DEMIRDJIAN, ZS
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1983年 / 10卷 / 03期
关键词：
D O I：
10.1086/208975
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：362 / 364
页数：3
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