MARKETING AND PSYCHOPHYSICS - CORNFLAKES AND STEVENS POWER FUNCTION

被引：2

作者：

CLAYSON, DE

机构：

来源：

PERCEPTUAL AND MOTOR SKILLS | 1994年 / 78卷 / 02期

关键词：

D O I：

10.2466/pms.1994.78.2.593

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Although major firms do not publish their pricing and packaging strategies, an analysis of 83 pairs of boxes of breakfast cereals using 'Stevens' Law showed that firms price their products on the perception of size rather than by actual size. By contrast, laundry detergents are priced by actual weight and volume.

引用

页码：593 / 594

页数：2