What Verbal and Nonverbal Communication Cues Lead to Sex?: An Analysis of the Traditional Sexual Script

Using Gagnon's (1990) sexual script framework and Beatty, McCroskey, and Valencic's (2001) communibiological perspective, this article examined the communication cues within the traditional sexual script that led to perceptions of the likelihood of sex. These perceptions were examined in 3 settings: public, private, and bedroom. As predicted, there was a positive linear trend in perceptions of the likelihood of sex. In the public and bedroom settings, affinity-seeking competence predicted the likelihood of sex. In the public and private settings, verbal aggressiveness predicted the likelihood of sex.