PRODUCT-LEVEL CHOICE - A TOP-DOWN OR BOTTOM-UP PROCESS

被引：71

作者：

PARK, CW ^{[1
]}

SMITH, DC ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209215

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：289 / 299

页数：11

共 17 条

[1] IDEALS, CENTRAL TENDENCY, AND FREQUENCY OF INSTANTIATION AS DETERMINANTS OF GRADED STRUCTURE IN CATEGORIES [J].

BARSALOU, LW .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1985, 11 (04) :629-654

[2] AD HOC CATEGORIES [J].

BARSALOU, LW .

MEMORY & COGNITION, 1983, 11 (03) :211-227

[3] CONTEXT-INDEPENDENT AND CONTEXT-DEPENDENT INFORMATION IN CONCEPTS [J].

BARSALOU, LW .

MEMORY & COGNITION, 1982, 10 (01) :82-93

[4] EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS [J].

BETTMAN, JR ;

SUJAN, M .

JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) :141-154

[5]

BIEHAL G, 1988, EFFECTS CONCURRENT V

[6] USE OF PLAN SCHEMATA IN THE RECALL AND RECOGNITION OF GOAL-DIRECTED ACTIONS [J].

BREWER, WF ;

DUPREE, DA .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1983, 9 (01) :117-129

[7]

HOWARD JA, 1977, CONSUMER BEHAVIOR AP

[8] COMPARABILITY AND HIERARCHICAL PROCESSING IN MULTIALTERNATIVE CHOICE [J].

JOHNSON, MD .

JOURNAL OF CONSUMER RESEARCH, 1988, 15 (03) :303-314

[9] CONSUMER CHOICE STRATEGIES FOR COMPARING NONCOMPARABLE ALTERNATIVES [J].

JOHNSON, MD .

JOURNAL OF CONSUMER RESEARCH, 1984, 11 (03) :741-753

[10]

JOHNSON MD, 1988, DIFFERENTIAL PROCESS

← 1 2 →