In this discussion, it is treated of the technological discontinuity and its relationship with the effect paradigm, the learning curve and the need of substitutive technology. The science is the stronghold for those that look for new possibilities of explanation of the phenomena, as well as the discovery and the creation of something new. In the century XX, Thomas Khun got the attention for the effect paradigm in the science. Their ideas found resonance in the consumption market, once the industrial revolution and the mass consumption appeared for the science as a challenge to the scientific fact. Steve Sasson, engineer of Kodak, in 1975 presented the first version of a digital camera, that he did not find in that time the necessary technology to make it viable. Kodak invented the commercial photography, but didn't get to promote the technological discontinuity of the section, falling to Sony to begin the curve of digital experience.
