STRATEGY AND TECHNOLOGY MARKET: TYPOLOGY OF ANDALUSIAN INNOVATIVE COMPANIES

This paper analyzes the role played by innovative companies of Andalusia in the technology market and recognizes if they follow a Technological Strategy as a tool that sets the goals and guidelines to be followed in relation to the use of technology. We performed a survey process to 201 Andalusian innovative companies buy and / or sell technology whose data were analyzed with a mixed method of cluster analysis. Six types of companies have been identified basing on their position in the market, sectorial and territorial traits, the geographic scope of the relationship and the provision of skills, capabilities and internal resources for innovation. The technology procurement relationships abroad are predominating, while the sale of technology is reduced and regional.